Technical Deep Dive: Understanding Load Balancing and Its Impact on Performance

As traffic to your website grows, so does the need for reliability, speed, and scalability. That’s where load balancing comes in—a cornerstone of enterprise-grade performance that we at Kart build into every project by default.

What Is Load Balancing?

Load balancing is the process of distributing incoming web traffic across multiple servers, ensuring no single server bears too much load. Think of it as having multiple checkout lanes open during a sale—customers move through faster, and no one’s stuck waiting.

At Kart, we run all hosted websites on multiple redundant servers, automatically directing traffic to the fastest and most available resource. This ensures lightning-fast load speeds—even during peak traffic surges.

What Sets Kart Apart?

• Built-in Load Balancing: Every site we host benefits from our multi-server infrastructure.

• Failover Protection: If one server fails, others pick up instantly—zero downtime.

• Optimised for Speed: Our smart traffic distribution ensures the fastest response times, no matter where your users are located.

• No Extra Cost: This enterprise-level performance is included as standard in our hosting plans.

Types of Load Balancers

• Hardware-based: Used in legacy enterprise environments—powerful but expensive.

• Software-based: What we prefer—flexible, scalable, and powered by tools like HAProxy or NGINX.

• Cloud-based: Often used by global SaaS companies—solutions from AWS, Azure, and Google Cloud.

We integrate the best of both software-based and cloud-native load balancing strategies, custom-tailored for your website’s architecture.

Load Balancing Methods We Use

• Round Robin: Requests are evenly distributed across all servers.

• Least Connections: Directs traffic to the server handling the fewest active sessions.

• Geo-routing: For global businesses, users are sent to the geographically closest server for minimal latency.

Why It Matters For Your Business?

Whether you're launching a high-traffic marketing campaign, scaling a SaaS app, or simply want a site that never slows down—load balancing makes it possible.

And the best part? You don’t need to worry about the technicalities—Kart takes care of it all, so your site stays fast, available, and ready for anything.

Ready to experience enterprise-grade performance without the enterprise price tag?

Let’s talk. Get in touch with Kart today and discover how we can supercharge your website with world-class infrastructure built for growth.

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