In a world where 1 second can make or break a sale, website speed is no longer just a “nice to have.” It’s a core element of your SEO strategy and bottom-line performance.

Google’s Ranking Factor

Page speed is now an official Google ranking signal. If your site loads slowly, Google will likely rank it lower. Why? Because slow sites create poor user experiences—and Google is laser-focused on serving users with the best, fastest answers possible.

User Experience = Revenue

Stats say it all:

• A 1-second delay in load time can reduce conversions by 7%

• 40% of users abandon a site that takes more than 3 seconds to load

• Faster websites increase time on site, reduce bounce rates, and drive more engagement

The math is simple: faster websites convert better and rank higher.

Mobile Speed Is Mission-Critical

With mobile traffic dominating most industries, fast load times on smartphones are crucial. Google uses mobile-first indexing, meaning your mobile speed directly affects your SEO performance.

Tools to Measure and Improve

Try these to check your current site speed:

• Google PageSpeed Insights

• GTmetrix

• WebPageTest

Quick wins for speed include compressing images, leveraging browser caching, and minifying scripts—but true performance comes from your hosting infrastructure.

Where Kart Comes In

At Kart, our hosting platform is built for speed. All websites we host run on high-performance, load-balanced infrastructure to guarantee lightning-fast load times—no matter the traffic or device.

But speed is only part of the story. It works hand-in-hand with our SEO setup and maintenance services, which ensure your site is optimised for search from day one—covering everything from page structure and metadata to technical audits and ongoing performance monitoring.

The Result

• Faster Sites

• Better Rankings

• Higher Conversions

• Lower Bounce Rates

• Happier Customers

Want a faster, better-optimised website?

Let’s talk. Whether you’re launching a new site or improving an existing one, Kart delivers the speed and SEO performance your business needs to grow.

Get in touch today to book a free consultation.